Social Media & Website Producer

Marketing and Communications · REMOTE, Virginia
Department Marketing and Communications
Employment Type Full-Time
Minimum Experience Experienced
Compensation $50,000 - $60,000 per year

Position Title:    Social Media & Website Producer

Location:            Remote

Salary:                $50,000 - $60,000 per year

Type:                   Full-time

 


Yoga Alliance (YA) is a global, independent member organization that advances the development and livelihood of yoga professionals and advocates for safety and accessibility in yoga. A related public charity, the Yoga Alliance Foundation (YAF), is an emerging field leader in yoga-based social impact dedicated to increasing access to yoga for populations that have traditionally been under-served, underrepresented, and marginalized in/by it. We envision a world in which our collective wellbeing and human consciousness is elevated through equitable access to high-quality teaching and practice of yoga.

 

Together, these two organizations support yoga teachers to more fully grow into their role as leaders in their communities. YA supports yoga teachers’ growth as professionals. YAF develops vehicles for direct social impact, such as programs that enable those professional teachers to serve within communities that have typically been excluded from yoga.

 

YA and YAF (YA/F) were founded to promote unity in yoga – so that all lineages, traditions, and yoga organizations may thrive, and all students may benefit from the gifts of yoga in the way that suits their needs best. We do this work so that the gifts of yoga can be offered safely and effectively to all.



WHAT YOU’LL DO


Working with key leaders on the Marketing & Communications team, you will support YA/F in growing its brand while amplifying Yoga Alliance’s unique position in expanding yoga’s reach in communities across the globe, while supporting and bolstering the growing profession of yoga as a thought leader, resource, and aggregator in the broader yoga community.

 

As the Social Media & Website Producer, you should be fluent in social media strategy, an excellent writer and well-versed in design and production. You’ll be responsible for planning, implementing, managing and monitoring Y/AF’s social strategy and channels to increase brand awareness, enhance online marketing efforts and engagement, as well as boost follower growth. You’ll report directly to the Content Manager.

 

You will also work closely with any external agency partners to support the organization’s work including, but not limited to Forum One, Soze, and other consultants.

 

Core Responsibilities:


  • Support’s YA/F missions through inspirational, aspirational narratives and storytelling to create fresh, compelling, and engaging content with a deep understanding of yoga and the yoga community
  • Partner with the VP of Strategic Communications, Director of Marketing and Innovation Strategy, and Content Manager to develop a comprehensive social media and website content strategy
  • Develop and manage editorial calendars and asset collection for social media channels and website(s) while overseeing day-to-day management of social media channels/campaigns to ensure brand consistency
  • Serve as primary copywriter and editor for owned social media channels with an audience-first mindset; Identify opportunities to integrate internal stakeholders into content strategy and/or provide them with copy/assets to further amplify content
  • Liaison with in-house design team and external creative partners to create social-first content and/or produce creative
  • Focus on producing and sharing engaging stories and narrative by ensure content reflects all eight limbs of yoga, as well as the broad collective of yoga practitioners and teachers across the globe with a lens of cultural competency and sensitivity
  • Consistently community manage all channels; Serve as a key partner to the member support team and manage social media interactions between YA/F to facilitate great customer service experiences
  • Provide strategic vision and support of the YA Community Forum and integrate channel into organization’s marketing and communications strategy
  • Drive paid campaigns to target and/or grow audience(s); deploy monitor, refine, and report on campaign performance



WHAT YOU’LL HAVE


  • Bachelor’s degree in related field of study, such as Marketing, Communications, or Journalism
  • Minimum of 2+ years of prior experience in social media marketing, communication, design, or public relations
  • Advanced knowledge of social media strategy and management across multiple channels including, but not limited to Facebook, Instagram, LinkedIn, Twitter, and Clubhouse
  • Subject matter knowledge on and interest in the field of yoga and/or yoga teaching
  • Proven skill and experience in developing and executing organization-wide strategies and is results-driven, action-orientated, and has a creative mindset
  • Proven knowledge of Adobe Photoshop and/or Adobe Illustrator, as well as website analytic tools like Google Analytics, HotJar, etc.
  • Strong writing skills with exceptional detail to grammar and punctuation
  • Strategic thinking and the ability to work independently with competing deadlines
  • Enthusiasm for working collaboratively with all levels of employees



OTHER THINGS ABOUT US


Our organizational values are Unity, Integrity, Inquiry, Inclusion and Seva (Service). We are building a culture of employee empowerment, responsible stewardship, mutual respect and trust and work/life balance.

 

Specific employee benefits include (but is not limited to):


  • Competitive pay 
  • Remote work capability 
  • Paid Time off includes: 20 vacation days, 13 paid holidays, office closure from Christmas Eve until New Year’s Day, and birthday comp day
  • Six months paid maternity leave 
  • 100% of employee medical, dental and vision premiums paid by employer 
  • Short- and long-term disability and life insurance paid by employer 
  • Yearly professional development stipend 
  • 401(k) employer match – 100% vested immediately!!! 
  • Employee Assistance Program (EAP) 


 

Yoga Alliance is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Thank You

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  • Location
    REMOTE, Virginia
  • Department
    Marketing and Communications
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced
  • Compensation
    $50,000 - $60,000 per year