Communications Manager

Marketing and Communications · REMOTE, Virginia
Department Marketing and Communications
Employment Type Full-Time
Minimum Experience Manager/Supervisor
Compensation $83,500 - $93,500 per year

Position Title: Communications Manager

Location: Remote

Pay Rate: $83,500 - $93,500 per year

Type: Full Time


Yoga Alliance (YA) is a global, independent member organization that advances the development and livelihood of yoga professionals and advocates for safety and accessibility in yoga. A related public charity, the Yoga Alliance Foundation (YAF), is an emerging field leader in yoga-based social impact dedicated to increasing access to yoga for populations that have traditionally been under-served, underrepresented, and marginalized in/by it. We envision a world in which our collective wellbeing and human consciousness is elevated through equitable access to high-quality teaching and practice of yoga.


Together, these two organizations support yoga teachers to grow into their role more fully as leaders in their communities. YA supports yoga teachers’ growth as professionals. YAF develops vehicles for direct social impact, such as programs that enable those professional teachers to serve within communities that have typically been excluded from yoga.


YA and YAF (YA/F) were founded to promote unity in yoga – so that all lineages, traditions, and yoga organizations may thrive, and all students may benefit from the gifts of yoga in the way that suits their needs best. We do this work so that the gifts of yoga can be offered safely and effectively to all.


We are currently seeking a Communications Manager to join our team.



WHAT YOU’LL DO


Working with key leaders on the Marketing & Communications team, you will support YA/F in growing its brand while amplifying Yoga Alliance’s unique position in expanding yoga’s reach in communities across the globe, while supporting and bolstering the growing profession of yoga as a thought leader, resource, and aggregator in the broader yoga community.


As the Communications Manager, you should be an exceptional communicator with superior writing and project management skills. You’ll be responsible for creating, implementing, and overseeing communications programs, be it internal or external, that effectively support storytelling efforts and propel the brand’s image. You’ll report directly to the Director of Marketing and Communications and will have one direct report (Public Relations Coordinator). You will also work closely with any external agency partners to support the organization’s work including, but not limited to Forum One, Soze, and other consultants.


Core Responsibilities:


  • Support’s YA/F missions and drive brand awareness and affinity through inspirational, aspirational narratives and storytelling to create fresh, compelling, and engaging content with a deep understanding of yoga, Yoga Alliance members, and the yoga community
  • Develop and implement marketing and communications campaigns and monitor their success
  • Partner with the VP of Strategic Communications and Director of Marketing and Communications to define key performance indicators for each communications channel which will indicate a campaign’s level of success
  • Create internal communications protocols and initiatives that will foster employee morale, engagement, and information sharing
  • Collaborate with copywriters and social media teams to implement ongoing communications campaigns and ensure brand and voice consistency across all channels
  • Manage PR Coordinator and collaboratively assist with creating and managing public relations and media relations campaigns, draft messaging and talking points for speaking engagements, and identify press opportunities to raise overall visibility of key YA/F initiatives and maximize media reach
  • Plan and manage the design, content, and production, including lead copywriting and editing efforts, of all communication materials in support of marketing campaigns, member newsletters, member announcements, press releases, member resources, and related communication materials
  • Respond to communication-related issues in a timely and relational manner
  • Other duties as assigned by Director of Marketing and Communications and Vice President of Strategic Communications



WHAT YOU’LL HAVE


  • Bachelor’s degree in related field of study, such as Marketing, Communications, Public Relations or Journalism
  • Minimum of 3+ years of prior experience in communication, social media marketing, or public relations with at least 1 year of experience at a management level
  • In-depth knowledge of writing and messaging best practices for business correspondence (including crisis management), public relations, advertising, marketing, and social media copy
  • Subject matter knowledge on and interest in the field of yoga and/or yoga teaching
  • Proven skill and experience in developing and executing organization-wide strategies and is results-driven, action-orientated, and has a creative mindset
  • Exceptional writing, communication, storytelling, and project management skills
  • Strategic thinking and the ability to work independently with competing deadlines
  • Outstanding ability to manage relationships and balance project, organization, and team needs to ensure mutually beneficial outcomes
  • Enthusiasm for working collaboratively with all levels of employees
  • Agency experienced preferred, not required



OTHER THINGS ABOUT US


Our organizational values are Unity, Integrity, Inquiry, Inclusion and Seva (Service). We are building a culture of employee empowerment, responsible stewardship, mutual respect and trust and work/life balance.


Specific employee benefits include (but is not limited to):


  • Competitive pay
  • Remote work capability
  • Paid Time off includes: 20 vacation days, 13 paid holidays, office closure from Christmas Eve until New Year’s Day, and birthday comp day
  • Six months paid maternity leave
  • 100% of employee medical, dental and vision premiums paid by employer
  • Short- and long-term disability and life insurance paid by employer
  • Yearly professional development stipend
  • 401(k) employer match – 100% vested immediately!!!
  • Employee Assistance Program (EAP)


Yoga Alliance is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Thank You

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  • Location
    REMOTE, Virginia
  • Department
    Marketing and Communications
  • Employment Type
    Full-Time
  • Minimum Experience
    Manager/Supervisor
  • Compensation
    $83,500 - $93,500 per year