CRM Specialist

Marketing and Communications · REMOTE, Virginia
Department Marketing and Communications
Employment Type Full-Time
Minimum Experience Mid-level
Compensation $68,000 - $78,000 per year

Position Title: CRM Specialist

Location: Remote

Pay Rate: $68,000 - $78,000 per year

Type: Full Time


Yoga Alliance (YA) is a global, independent member organization that advances the development and livelihood of yoga professionals and advocates for safety and accessibility in yoga. A related public charity, the Yoga Alliance Foundation (YAF), is an emerging field leader in yoga-based social impact dedicated to increasing access to yoga for populations that have traditionally been under-served, underrepresented, and marginalized in/by it. We envision a world in which our collective wellbeing and human consciousness is elevated through equitable access to high-quality teaching and practice of yoga.


Together, these two organizations support yoga teachers to more fully grow into their role as leaders in their communities. YA supports yoga teachers’ growth as professionals. YAF develops vehicles for direct social impact, such as programs that enable those professional teachers to serve within communities that have typically been excluded from yoga.


YA and YAF (YA/F) were founded to promote unity in yoga – so that all lineages, traditions, and yoga organizations may thrive, and all students may benefit from the gifts of yoga in the way that suits their needs best. We do this work so that the gifts of yoga can be offered safely and effectively to all.


We are currently seeking a CRM Specialist to join our team.



WHAT YOU’LL DO


Working with key leaders on the Marketing & Communications team, you will support YA/F in growing its brand while amplifying Yoga Alliance’s unique position in expanding yoga’s reach in communities across the globe, while supporting and bolstering the growing profession of yoga as a thought leader, resource, and aggregator in the broader yoga community.


As the CRM Specialist, you should be a technologist that understands marketing and analytics, while also being an excellent communicator and writer. You’ll be responsible for customizing, developing, and analyzing marketing reports using the organization’s CRM, communicating findings to the Marketing and Communication team, and improving Yoga Alliance’s email marketing and membership retention initiatives. You’ll report directly to the Director of Marketing Strategy & Innovation.


Core Responsibilities:


  • Responsible for day-to-day email marketing activities includi: end-to-end execution of email communications, building email campaigns, scheduling, testing, and deployment of one-time, recurring, and automated campaigns
  • Establish workflows and standards for CRM organization, list segmentation, and data analysis on an ongoing basis that supports multiple departments in reaching their goals
  • Partner with the Director of Marketing and Innovation Strategy, IT, and Member Support to improve CRM usage through automation. You’ll also regularly deliver marketing reports and troubleshoot any errors or inefficiencies. You will make software recommendations as needed
  • Create and analyze marketing reports to determine what trends the organization should respond to; communicate the findings from these reports to internal stakeholders on a regular basis
  • Collaborate with email copywriter, Communications Manager, and Creative to improve the organization’s email strategy using data and analytics; develop feedback process to ensure data informs emails content
  • Determine key performance indicators for email marketing that align with organizational goals and collaborate across teams to ensure email content is achieving these KPIs
  • Write training manuals and teach staff how to better use the CRM to achieve organizational goals
  • Manage calendars for all email communications, including general announcements, newsletters, launches, and automated campaigns
  • Own the QA process emails including detailed proofreading of emails for clarity, grammar, spelling, linking and overall user experience



WHAT YOU’LL HAVE


  • Bachelor’s degree in a related field of study, such as Marketing, Communications, or Business
  • Minimum of 3+ years of prior experience in CRM management, CRM data analysis, and email marketing analysis
  • Experience with segmentation, customer journey planning, and email A/B tests
  • Familiar with email compliance (CAN-SPAM) and GDPR
  • Advanced knowledge of CRM software, specifically Salesforce and Higher Logic
  • Proven skill and experience in developing and executing organization-wide strategies and is results-driven, action-orientated, and has a creative mindset
  • Strong writing skills with exceptional detail to grammar and punctuation
  • Strategic thinking and the ability to work independently with competing deadlines
  • Strong analytical and problem-solving skills
  • Enthusiasm for working collaboratively with all levels of employees
  • Agency experience preferred but not required



OTHER THINGS ABOUT US


Our organizational values are Unity, Integrity, Inquiry, Inclusion and Seva (Service). We are building a culture of employee empowerment, responsible stewardship, mutual respect and trust and work/life balance.


Specific employee benefits include (but is not limited to):


  • Competitive pay
  • Remote work capability
  • Paid Time off includes: 20 vacation days, 13 paid holidays, office closure from Christmas Eve until New Year’s Day, and birthday comp day
  • Six months paid maternity leave
  • 100% of employee medical, dental and vision premiums paid by employer
  • Short- and long-term disability and life insurance paid by employer
  • Yearly professional development stipend
  • 401(k) employer match – 100% vested immediately!!!
  • Employee Assistance Program (EAP)


Yoga Alliance is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Thank You

Your application was submitted successfully.

  • Location
    REMOTE, Virginia
  • Department
    Marketing and Communications
  • Employment Type
    Full-Time
  • Minimum Experience
    Mid-level
  • Compensation
    $68,000 - $78,000 per year